MGT 501 Mod 2 Case assignment Essay Example | Topics and Well Written Essays - 1250 words

MGT 501 Mod 2 Case assignment - Essay Example The most notable of the report is that not even Facebook or Apple made it to the list. Google has committed human resource team whose only job is to work on keeping employees happy. Irrespective of such extreme attention on the retention policies, Google still loses their workforce to Facebook or other bigger companies. But, the employee turnover rate of Google is comparatively less than that of the rival companies. For an organization, it is not just important that they have clear mission and goals. It is also important that they reach at all levels of the organization. This is exactly what we will analyze with the case of Google’s ranking. The difference in Google compared to that of other companies is that the employees are equally aware about the mission and goals of the company while in many other companies it is just the top management that are aware about the mission. In Google, the employees strive towards achieving the organizational goals. The work and leisure enviro nment at Google is considered to be the best in the industry. The essay will begin by analyzing how the job satisfaction and motivation of people at Google are influenced by its corporate values and goals concerning employees, customers and business. The essay will finally conclude by suggesting whether this business model can be adopted by every organization or not. Corporate Values and Goals Values and Goals Concerning Employees: â€Å"A company with employees aligned on goals for the future is able to reach those accomplishments faster.† (Frost, 2013) The same is true in the case of Google. Google’s value and goals concerning the employees are one of the best in the industry. Google’s values consist of 10 things that the company charted in the initial years of formation of the company. The company still holds on to those 10 values. The one point that focuses on employee values is ‘You can be serious without a suit.’ (Google, 2013a) Google’ s approach to employees is unlike the traditional organizations. Google believes that work should be fun for the employees. Google’s work culture is employee friendly compared to many other organizations. In fact, Google believes that it is the proper work culture that brings out the best from an employee. Google values the ability of the employees over their experience. For proper employee motivation and job satisfaction, the freedom to share opinions and ideas is very much essential. In Google, each and every employee gets the opportunity to be a significant contributor to the objectives of the organization. They have good say in the objectives of the organization. At the weekly meetings, employees have the freedom to shoot questions even to Larry and Sergey. It is not just the monetary benefits that motivate an employee. Almost all theories related to motivation and job satisfaction says that participation of employees in decision making will lead to higher employee motiva tion. (Ezinearticles, 2013) Similarly, a good work culture is also essential in job satisfaction and improving employee morale. This theory holds true in the case of Google. Due to its extreme focus on enabling an employee friendly work culture, Google was able to be ranked as one of the best companies to work for. It also has one of the

Morality and Competitor Essay Example for Free

Morality and Competitor Essay No doubt, Money is an essential, almost indispensable article in the present day world. It is the’ money’ through which we can purchase all the necessary comforts and amenities of life. If you have money, you can obtain what seems impossible to others. It is the money which gives man, confidence, creditworthiness, credentials, capacity, capabilities and courage. In present day materialistic world, money has become very powerful. In the present day corruption, cut throat competition, callous degradation of moral and ethical values, are for the sake of grabbing and accumulating more and more money. The prestige, respect, social status, commanded by a person is calculated per his monetary status. Time has gone, when we valued a person in evaluated of his moral and ethical values. People were earlier known for keeping their words, for donating every thing to a donee. Now people are know in terms of their ranking in the list of rich of the world. Money has become the centre of all activities. Money and muscle power have become essential ingredients of a successful political leader. Money is regarded as omnipotent by a few people, particularly by the poor. As whatever one does not possess, one aspires it badly, and it becomes mono aim of achievement. For the rich, that owe lots of money, still craving to earn more and more, by hook or by crook, with fair or foul means, without caring even for their own health, own family. They are the servants of money, earning money not for the sake of themselves but for the sake of money and a time comes they find themselves unable to use the money for their happiness. They are unable to eat, unable to taste the most delicious dish, unable to move, walk or enjoy because they suffer from many diseases which are the result of their undue craving for wealth at the cost of health. Can one purchase anything with the power of money? No, one cannot. You cannot purchase inner satisfaction with money, you cannot purchase the lost youthfulness with money, you cannot purchase time from the death at any cost. Those who earn money simply to a have more money, more balance in their accounts are no better than the proverbial miser king ‘Midas’. Excessive love for money, make a man slave of money. Money is important for our life, but it is not the most important thing for a human being. Those who use money for fulfilling their necessities, acquiring reasonable comforts and for the welfare of a common good, are the masters of money. But those who earn money just for the sake of increasing its volume and number are slaves of the money. They are the most unfortunate creatures of God who know well that whatever money they are earning, can’t be taken an iota of that when they die even they are minting more and more money. What a paradox Money has become their master and they are just slaves, having no peace of mind, no moral and ethical values, no inner satisfaction. So it is rightly said that money is a good servant but a bad master. Let us use the money for our comfort, not for the sake of money, minting more and more money.

japan :: essays research papers

Morita was born in Nagoya, Japan, in 1921 the son of sake brewers. In 1946, he helped start Tokyo Tsushin Kogyo KK (the Tokyo Telecommunications Engineering Corporation) with Ibuka. They had $375 and space in an abandoned department store, shelled by bombs in the war. The company quickly built Japan's first tape recorder, but it was big and bulky -- not a product destined to propel the company into the limelight. Then, in the 1950s, Ibuka and Morita got a license from Bell Labs to build transistors. The Japanese were still hard hit by the war, and couldn't really afford expensive electronics, so Ibuka set his sights on the American market with a brand new idea -- a small, transistorized radio that could fit in your pocket. As it was, a US company built such a radio first, but more as a gimmick than an actual product. When Sony, as Morita's company was soon renamed, came out with their radio, it quickly took over the market While the Regency sold out everywhere, it didn't stay on the market. Texas Instruments caused the sensation it wanted and then moved on to other things. But over in Japan, a tiny company had other ideas. A tape recorder manufacturer called Tokyo Tsushin Kogyo had also decided to make small radios. In fact, they were going to devote their whole company to commercial products like that. Tsushin Kogyo was close to manufacturing its first radios when it heard that an American company had beaten them to the punch. But they kept up the hard work, eventually producing a radio they named the TR-52. When Regency quit producing the TR1, in the spring of 1955, the Japanese company was poised to enter the US market. While most American companies researched the transistor for its military applications, Ibuka envisioned using it for communications. While Regency and Texas Instruments in the US may have built a transistor radio first, it was the Tokyo Company that really invested the radio as a viable commercial product. Ibuka's company -- now named Sony, a combination of the Latin word for sound "sonus" and the chic Japanese boys of the time nicknamed "sonny" -- quickly took over the market. The only problem was that the company name was unprouncable for Americans. They needed a new name. Ibuka and his partner Akio Morita thought and thought. First, they found a Latin word sonus meaning, "sound.

Henry David Thoreau: a Philosophical Reflection Essay

Henry David Thoreau was an inexhaustible writer that encompassed poetry and philosophy within his narratives and created a style of writing that, for his time, was difficult to define and categorize. Because of this his works were often overlooked for the genius that was held within them as writers of his time had already begun to stray from the traditional stances of philosophy. However, one can easily survey the works of Henry David Thoreau and do so with an immense amount of appreciation for his keen ability to contemplate and delve into the varied psyches and perspectives that man holds. And despite the difficulties in categorization it cannot be denied that Thoreau’s works were powerful and filled with brilliance. Thoreau wrote from a contemplative platform. He was not one who was frightened by solitude. Coined often as saying, â€Å"As you simplify your life, the laws of the universe will be simpler; solitude will not be solitude, poverty will not be poverty, nor weakness, weakness. † He passionately held to the understanding that in order to embrace all the wonder and beauty that the world holds we as a people needed to slow down, to observe our surroundings and embrace all that is before us. And sometimes in order to do that, more often in order to do that, one needed to disconnect and detach from distractions and things that skewed one’s vision in order to do so. Thoreau held to the belief that, â€Å"our limited view often keeps us from appreciating the harmonious interdependence of all parts of the natural world: this is not due to â€Å"any confusion or irregularity in nature,† but because of our own incomplete knowledge. † This was just one of many excerpts taken from Thoreau’s work, Walden, that expressed his elief that we have so much to gain by embracing more than our own perspectives as a singular perspective only sees from one vantage point. This particular work of Thoreau’s, Walden, really highlighted his fusion of philosophy and poetry amidst a presented narrative. And as previously mentioned, while it made it hard to categorize, Thoreau did gain notoriety for its content and his literary prowess. Thoreau was a Harvard graduate. He was a student of ancient scripture as well as one who studied literature containing Asian wisdoms and traditions. He was well versed and enjoyed covering a broad spectrum of material. He enjoyed the philosophical perspectives of Locke and Coleridge as well as holding honor and respect for Emerson, despite their different outlooks at times. It was evident in his writings that he held a great value for nature. He also found importance in seeking out God in the midst of nature’s existence. Thoreau held to this belief not just as a mere perspective but as a life philosophy as well. The evidence of such was found in that many of his greatest writings came when silence stilled the atmosphere and he was able to enter into the beauty that the earth around him held. After all it was his belief that beauty was more than just in the eye of the beholder but was actually held within one, a beholder, who was able to first perceive it. Thoreau brilliantly described his viewpoints in his explorations of human perspectives and challenged individuals to see beyond the mere surface of things. We see this demonstrated in the expression of his story, Walden. He was out in the woods, far from any other individual for two years and two months. During that time, he became one with nature in a way he found difficult to do amongst the bustling of a busy city. He provided for himself through his work laboring the land and as he was secluded in this place he was able to gain a deeper perspective of life through his silent contemplations of the life that surrounded him. It wasn’t loud, crowded and crazy, filled with opinions and demands. The wilderness provided a contemplative canvas of beauty where every possibility could be considered without the rude interruptions that often come with man’s agenda. In the Stanford Encyclopedia of Philosophy it was aptly conveyed that one of the greatest attributes or virtues of Thoreau’s writings was awareness. Thoreau had a talent for drawing his reader’s into a greater understanding of things they were not first nature to them and causing them to ponder, reflect and evaluate life in a deeper manner. Life is more than what it first appears and that in the embrace of simplicity one can begin to see and behold all that there is beyond what merely man has created himself, this was a message of great importance to Thoreau. Henry David was also an agent of change. In arousing individuals to embrace greater perspectives of life philosophies he compelled them further to change the way that they approached life. His belief was this, â€Å"We need to cherish and nurture our capability to discern the difference between the idea and reality, between what is and what ought to be. It is when we experience dissatisfaction with ourselves or with external circumstances that we are stimulated to act in the interest of making things better. † If we strive to uphold a certain value but are not actively doing things that promote our values or beliefs then there is a chasm between what is and what should be and Thoreau was not shy about addressing this issue in his writings. Ultimately Henry David Thoreau was an inspirational writer who spurred his readers on to seek out and explore a life with deeper meaning. He admonished small thinking and in the same breath imparted a sense of hope and expectation in portraying that there was more to the world than meets the eye. It was just simply in the eye of the beholder to not only see it but perceive it. This thought was brilliantly encapsulated within a timeless quote credited to Henry David Thoreau when stated, â€Å"What lies behind us and what lies ahead of us are tiny matters compared to what lives within us. † If one believes, all things are possible.

Who I Am as a Teenager

Who am I? This uncertainty has to be one of the most common to go through a teenager’s brain. As a regular teenager, I make mistakes, laugh, cry, smile and love. Every experience in my life good or bad, happy or sad makes me stronger. Each step in my life and each passing moment make me grow into the person I want to be. To understand who I am, I have to talk about things that help to shape my identity like my past, the culture where I come from, the environment where I grow up and my family Our history influences our patriotism and our nationalistic tendencies. As I have been growing up, I notice that my entire background have influenced in who I am. My history helps me to remember where my ancestors came from. By remembering that, I will understand my heritage, more about me, and how I should live my life the best I can. History is not only telling me about how my family’s ancestors lived their lives, but also show me my culture, my tradition, and the way that I think. The family history of everybody marks their past, their present, and their future, because the consequences of the actions remain in time. Our culture influences, to an extent, everything in our lives, from how we are schooled, the morals we are taught and other influences on our lives such as sports we play, foods we eat, clothes we wear, music we listen to and how we feel. All these examples represent my culture. It makes me different and identifies me with my birthplace, and I feel important in this world because of these differences. I was born in a small city in Vietnam, and I did not have any brother or sister. As the only child in my family, I grew up in a very loving, caring and educating family environment. However, grew up in that type of sheltered environment prevented me from seeing the outside world. My only friends were my toys, so when I started pre-school, it was really different for me because there were a lot more kids than I was used to seeing. Since I did not know anyone, I didn’t talk very much. As I grew older and moved through school, I began to have more friends than I did back in pre-school. I was starting to talk more and be more active. I realized that the environment where I grew up had influenced who I am as a person. All this parts of my background make the person that I am. Another aspect of who I am is the hobbies that I enjoy doing. I like to listen to any kind of music except rock and rap. I enjoy playing sports such as soccer, basketball and football with my friends. I also enjoy off-road adventures, and playing with my two three-year old nephews. Another one of my hobbies is reading books especially medical books because I want to be a doctor like my parents. My family is probably the largest reason that makes me who I am today because it decides my personality, bias and character flaws. My dad and my mom are both dentists and although they are busy with their job, they always spend most of the time to take care of me. Being a working housewife, my mom tries very hard to be a good homemaker. She is an adventurous cook, and she is good. Unlike many of my dad’s contemporizes, he is a picture of health and vitality. I admire his dedication to his patients and work. Although my father is a strict disciplinarian, he can be jovial and caring at the same time. When I was sick, my parents would take off work and spend the whole day to pampering me back to health. My dad used to tell me that â€Å"as a human being, everybody made mistakes. Some people would deny to facing it but the smart people would have the courtesy to learn from them and not made them twice. † He also taught me how to be strong. He told me to except things as they happened and moved on. If I spent all day thinking about it, I could miss the things that made me happy. Not only did they teach me good moral values, but they also provided me with examples of good behavior and how to support my family. I was taught that my most important goal in life was to have a good education. My parents used to say that someday they would not be with me anymore, and if I wanted to have an economic independence, I had to have a good education. Then I started to think about that, and I decided to study abroad in America. I knew more friends and got more independent. Through that experience, I had a chance to experience both traditional Vietnamese culture and innovation American culture. I learned how to use my Asian background as a beneficial tool and to see myself as a unique person rather than as a vagrant. I was able to know and learn about each person and their culture; my personality changed from introverted to sociable. Henry Ford once said, â€Å"Life is a series of experiences, each one of which makes us bigger, even though it is hard to realize this. † Each one of us is unique in the way that we interpret the influences on us and decide whether or not to accept these outside interventions in our self-molding. My history, my culture and my family’s environment are the most important parts of my life. They are things that help to shape who I am. I love being me and the person that I am. I am not perfect, and don’t try to be. I go through life with an open mind and take things in as they happen. I am me and that all I can be.

Use Ansoffs matrix to evaluate the extent to which innovation has driven the development of Innocent ltd. The WritePass Journal

Use Ansoffs matrix to evaluate the extent to which innovation has driven the development of Innocent ltd.   Introduction Use Ansoffs matrix to evaluate the extent to which innovation has driven the development of Innocent ltd.   Introduction  1.  Evaluate the extent to which innovation has driven the development of Innocent from its inception to the present dayProduct DevelopmentMarket DevelopmentDiversification 2. Evaluate the extent to which entrepreneurship has driven the development of Innocent from its inception to the present day3. Evaluate the extent to which leadership styles has driven the development of Innocent from its inception to the present day4. Evaluate the extent to which both the strategic direction and the method of development chosen are suitableStrategic capabilityIntellectualFinancialHumanPhysicalIssues that face Innocent and Coca-ColaEthicsCompetitionCultureSuitabilityStep1- Create a sense of urgencyStep2-Pull together the guiding teamStep3- Develop the change vision and strategyStep4- Communicate the vision broadlyStep5- Empower others to actStep 6- Quick successStep7-Buil momentum and keep pushingStep8- Create a new culture ReferencesRelated   Introduction   1.  Evaluate the extent to which innovation has driven the development of Innocent from its inception to the present day To start off with Innocent only had one product which is their renowned smoothie made from squashed up fruits. After entering the market with their famous healthy juice they were able to provide themselves with sufficient finance, in 10 years they were able turn over  £110 million calculating out to  £6m profit. With the additional finance Innocent were able to diversify their product range and widen the scope of their business. This successful turnover led them into creating and developing new products and penetrating into different markets such as, â€Å"Yoghurt thickies† â€Å"Juicy waters† â€Å"Wedged shaped cartons† –   Fitting neatly into lunchboxes (entered into the children’s market in 2005) In relation to the new products that Innocent have introduced it is possible to use the Ansoffs matrix in order to analyse the development of products into different markets and place them into the categories within the matrix. Source: tutor2u.net Product Development Kids smoothies – Instead of appealing to cash rich time poor consumers they have started to bring out new products for kids Innocent Smoothie The first product that Innocent launched Juicy waters Competing with healthy waters such Market Development Yoghurt Thickies Innocent Smoothies Trying out new flavours with new fruits Diversification Vegetables Trying to move into the fresh vegetables sector In order for Innocent to be this popular there would have been certain stages that business would have to have gone through in order to be where they are at the present day.   NPD (new product development) would have been a strategy that Innocent used in order to try and see whether or not their first idea was feasible to carry on with.   The table below consists of 6 phases that they would have gone through. Stage Relating to Innocent Strategic logic Alignment First of all Innocent wasn’t an easy business to set up for the three university friends. As they were young and inexperienced they found it extremely difficult to find financial banking for the business they proposed to set up. 20 banks or so had rejected their business plan due to lack of experienced and knowledge of the sector. Finally after much pursuing they were put in touch with a business angel who invested  £250,000 and who now owns 20% of the company. Idea generation The three university students at this stage would have had to look at the current markets and try and find a possible gap that they felt they could penetrate into. Smoothies were a concept they had engaged into. Concept Development Selection Once they had all of this set in place they needed to develop their idea to be different from any other potential competitor products out there, they made the smoothies from 100% fresh fruit which could be preserved for 14days and still get the same fresh taste. Programme Definition The idea of the smoothie had originally come from the trio buying  £500 worth of fresh fruit and making them into smoothies then going onto to sell them at a music festival in London. The customers were asked to put the empty bottles in either one of two bins one named â€Å"yes† and one named â€Å"no†, the question they would be answering was â€Å"do you think we should give up our day jobs to make these smoothies† The yes bin was overwhelming so this gave the three entrepreneurs the push they needed to take their idea forward.   Giving every consumer â€Å"2 of their 5 a day† with one bottle of Innocent. Design Development The design of the smoothies had to be unique and welcoming to the consumers Innocent also wanted to be a company that built on ethics hence the name. Ethics was decided to play a big part of the business by using fresh fruit for example the banana suppliers have rainforest accreditation, they also strived to try and be carbon neutral and using bio degradable packaging. Validation To try and make sure that customers were willing to invest in the product they had the knowledge from the music festival that customers were interested in their product. Pre- Commercialization launch The launch of their product was on a national level at first finding distribution channels through the market and now there product is stocked at many delicatessens, health food shops and coffee bars. First day they sold 24 bottles from a van. Innocent were the first company to start selling smoothies which in turn gave them a competitive advantage of being the first on the scene, this gave them allot more experience over the years of operation than other competitors in the market today, factors which play in favour of Innocent are as follows: Experience Having years of practice in serving the customers exactly with what they want, also taking on board the customer’s views and opinions to try and increase product ranges but also at the same time satisfy the needs of the consumer. Scale benefits- Innocent will definitely have this advantage as they will already have bulk order in place and be able to mass produce quicker than any new upcoming smoothie business. Pre emption of scares sources- Innocent have key technology and product innovation that makes there smoothies last 14 days from the day of production, so consumers will still get that great fresh taste. Reputation- In the years Innocent have been operating they have managed to gather a huge client database through emails and feedback this gives them an advantage as they have started to build relations with the customers a long time ago and by listening to what the consumers want and by responding appropriately they are able to keep the interested and having consumers who are brand loyal. Buyer Switching- As Innocent are big well known business there suppliers would be more than happy to negotiate with them in terms of competitive pricing. 2. Evaluate the extent to which entrepreneurship has driven the development of Innocent from its inception to the present day As the three young entrepreneurs had a lot to learn about business it was a huge learning curve for them to be thrown into the deep end so fast. Although successful as it is Coca-cola have huge part to play with their  £30m investment into Innocent when sales went down and competitors got tough. Innocent can gain from Coca-Coola distribution channels such as Europe and global distribution something that Innocent wasn’t to geared up with. From being Entrepreneurs they had given 20% away for investment but also taken onboard help and investment from another major drinks company that has been around for a lot longer than they had. On the other hand this could be a partnership between both businesses that could work. Coca-cola can learn how to compete with a whole new style of drinks. Below is a diagram of entrepreneurial growth cycle which the three young students would have found themselves going through in the early stages when Innocent started up. The diagram will give an insight and relate how the founders of Innocent would have proceeded within each step of the diagram. Start up capital For Innocent the start up capital came from on a business angel as the banks had turned them away for being inexperienced, the business angel now owns 20% of Innocent. Growth As the business grew so did the amount of employees by 2007 Innocent has 250 members of staff working within the organisation of Innocent. Maturity Innocent have handled with maturity very well in terms of them diversifying themselves into different markets offering new products aimed at different ages. They have kept revenue on a positive scale by doing this. Innocent are from maturing as they are constantly innovating new ideas and creations and with the help of their loyal customers they are always trying to find ways to impress their consumers. Exit This does not apply to Innocent as of yet as the entrepreneurs are still running the business and the Angel investor still owns 20%. Innocent have done well to not base their business entirely on profits but have been looking at the bigger picture in terms of social and economical responsibilities. This helps them achieve the business they originally set out to create which was â€Å"natural, entrepreneurial, responsible, commercial and generous†. 3. Evaluate the extent to which leadership styles has driven the development of Innocent from its inception to the present day When starting up a new business it is very important to try and get the leadership styles correct as this can make or break a business from the offset. Having a sound leader for a business can not only help with the direction of the business but also the way in which employees react to the style of leadership. If it is possible to get employees on side with the business values this can help increase efficiency and brand image. Being three young university students it was hard for Innocent to give of a professional image at first as the youth of the entrepreneurs was soon noticeable in their approach to business. Their youth style approach consisted of: Dress codes- â€Å"dress informally, often in shorts and bare feet’ Messages- â€Å"funny informal message† on the drink carton labels Employees- â€Å"leaving their personal values at home when they go work† Buildings- â€Å"fruit towers† Office block name The factors above show the laid back autocratic approach that the founders of Innocent adapted to help the business image and help support employees within the workforce to come up with new innovative creative ideas to help push Innocent forward. As the company was growing it was very important for the leadership styles to suit the number of employees so that all work could be done effectively and efficiently. After the auto critic approach as there were no employees at that time the leadership style has slightly changed to democratic as there are now 250 employees, but Innocent still ensures that employees play a role in the business and partial decision making processes, giving the employees freedom at work helps with their participation in fundamental decisions. 4. Evaluate the extent to which both the strategic direction and the method of development chosen are suitable As time went on Innocent found itself in a situation where it needed from help other businesses, this was mainly due to the expensive marketing decision that took them into the European sector this proved to be costly for them and made their financial positioning weaker. This led them into the path of Coca-Cola a large global drinks company that has one of the strongest brands in the world. Coca-Cola currently have operations in over 200 countries and has been around since 1886. The global organisation is currently the leader in the drinks beverage industry. As Innocent have decided to take investment from the global business it is able to use many of the resources that Coca-Cola use for its own products, as well as looking into international investment. There will be certain factors that will drive Innocent in this direction which can be seen in the table below. Source: Yip, Total Global Strategy As it is clear to see the above drivers would help Innocent to move forward internationally with the help of Coca-Cola and their global marketing brand. Objective comparison (Innocent vs. Coca-Cola) As two totally different businesses the vision, values, missions would differ a lot which could cause issues in the working partnership and could push toward a change within either of the organisations.    Mission Vision Values Innocent Make good food The earths favourite little company Be commercialBe generousBe entrepreneurialBe responsibleBe naturalBe generous Coca-Cola To refresh the world in mind, body and spiritTo inspire moments of optimism through our brands and actions, andTo create value and make a difference everywhere we engage ProfitPeoplePortfolioPartnersPlanet LeadershipPassionIntegrityAccountabilityCollaborationInnovation Quality From looking at table above it is clear to see that coca-cola and Innocent both follow similar ways but show their views in different perspectives. Innocent is all about being simple and telling the customers exactly what they are doing where as coca-cola is a much larger organisation therefore they have to try and abide by settling a level platform as they operate globally.   Innocent tend to follow the trends of the UK and try and adapt their changes to suit the UK economy as that is their main source of income, compared to coca-cola who have to look at the issues of the world and try and adapt their company values to suit the mass market.   Looking at the suitability of each company joining together, it may not have been the best idea. Coca-Cola doesn’t have the greatest image of being a healthy drink where as â€Å"Innocent† has a strong backing of being health conscious and the concept of the drink is that it contains â€Å"2 of your 5 a day†. This is an immediate clash for both companies whether Coca-Cola can learn from Innocents approach to being health cautious or whether Coca-Cola have only invested for a return on investment. Strategic capability In order for a business to be able to be able to survive and trade it needs to have the resources and competences at its disposable to help alleviate the downfall of the business. Innocent seem to have many resources which they use effectively to send out a positive message to all its consumers: Intellectual   Customer feedback, letters from consumers, emails letting Innocent know how they feel about their products which in turn gives Innocent new innovative ideas. Financial   Millions made which means investment for expansion and product development, Partnerships, Business angel, 2million Innocent smoothies sold a week bringing in constant revenue Human Creativity in the staff that Innocent employ which is showed throughout their products, 250 employees who all have different skills and knowledge that make Innocent who they are, New staff after working with Coca-Cola brining potentially new ideas to the business. Physical Innocent have all their products that they sell as well as all the development production technology that use to create the drinks. They also have â€Å"Fruity Towers† where they operate from. All the resources that Innocent have proved to be a success for the business in the previous years else they would not be who they are today. Innocent having proven themselves to have good customer relations and doesn’t find it hard to communicate with their consumers this could be because of their critical success factors. Innocent have certain product features in order to keep their consumers engaged with the business such as the â€Å"funny informal messages† or making sure they are letting their customers know what they are drinking is healthy. Innocent’s honesty with the consumer has paid off as they are well engaged with many of their consumers. All the different departments within Innocent all interlink together which helps the business run effectively and efficiently. As Innocent is a simple business its logistics and processes flow easily enabling them to create their products and meet the demands of the consumer, compared to that of Coca-Cola who have vast production lines in 100’s of countries with lots more products. The two different value chains could clash as the organisational structure and technology development as well as process methods differ drastically. The technology that relates to Innocent would be the fact they can keep their smoothie fresh for up to 14 days where as Coca-Cola have developed their packaging to ensure the coke tastes fresh when opened. With Innocent juicy possibly entering into international markets as well as European they could benefit from Coca-Cola’s production methods to ensure they would be able to meet the extra demand on time and of high quality. Also when distributin g abroad with only 14 days of freshness for the smoothie Innocent will have to work with Coca-cola to help distribute their products quick enough so that they can be on the shelve as long as possible before the best before date runs out. Transportation costs on a global scale could creep up significantly for Innocent if Coca-Cola distribution channels are not feasible to use. Increasing costs in certain areas could cause internal conflict for Innocent as there are different investors that have put capital into the business, the decisions off Innocent as a whole can effect more than just the investors, other effected parties would be the employees and suppliers as well as any other stake holder. Rising costs and changes within the processes could cause possible disruption in parts of Innocents infrastructure leaving employees unhappy and investors concerned about expenditure. The stakeholder interests within both organisations will vary and all stakeholders will be expressing their v iews and concerns to the board which in turn could leave Innocent torn between following Coca-Cola on an international level or keeping stake holders happy on a more local scale. Issues that face Innocent and Coca-Cola The merge of the two businesses can cause serious issues that could affect the brand image and stakeholders concerned. Ethics   Innocent have a much more ethical approach to business compared with Coca-Cola, partnering up with a less ethical company could bring down customer views and opinions of Innocent which could damage their international venture. Competition Although both brands are well established within their fields there is always the fear of a new competitor or substitute products being purchased, if Innocent cannot keep the price of their product at a competitive rate consumers may start to look elsewhere. Innocent currently only make 5p per bottle sold this is a low profit margin, with all the additional costs they will have to look closely or look into cutting costs which may cause a backlash on their ethical programmes. Innocent will have to do lots of market research to see if there is a need for their product in other countries, although consumers may be willing to pay the slightly higher price in the UK for a smoothie this may not be the same in international countries depending on the state of their economy. Culture   The culture clashes between Innocent and Coca-Cola vary on a large scale, Innocent have the very laid back approach towards business where as Coca-Cola are a lot more formal and diverse. Management techniques and employee relations differ which could cause conflict in the way both businesses work together in order to get things done. The organisational structure’s of both business would look very different as Innocent only have 250 staff where as Coca-Cola would be in the 000’s making the layering of each level and employee powers differ. Suitability In terms of Innocent and Coca-Cola working together it needs to analysed whether or not it would be feasible for this to take place. Strategic Options Environment Capability Stakeholder/Cultural Influences Consolidation Innocent can maintain their market position within the UK and Europe. Coca-Cola maintains their global positioning. Build on their brand and product strength and new innovative ideas   through the creativity of their employees Stakeholders not wanting to move into the European market as they are comfortable in the markets they operating in currently. Market Penetration Try gaining more market share through promotions or new products. Exploiting the resources available to them which were mentioned previously. Coca-Cola exploiting their vast global connection. Stakeholders happy with the current position of both businesses not wanting any change to occur, thinking they might be at risk of a loss in new strategic directions Product Development Innocent looking at feedback from the customers on acting on it. Coca-Cola taking a leaf out of Innocents book and engaging with their consumers maybe looking into healthy drinks with less sugar contents. Both companies could use each other’s research and development groups giving each business a different perspective on their products. Trying to make the stakeholders take interest in the better of the business in order for growth and expansion. Market Development Innocent and Coca-Cola can both benefit from new products and using existing products to penetrate into different segments of the market Exploiting the current capabilities and products in different market segments. Such as Coca-Cola trying out new kids drinks with an â€Å"Innocent† concept. Trying to help stakeholder understand the need for investment into new areas before current market reach the decline stage. Diversification The markets that Innocent and Coca-Cola have become to   mature/decline Exploit the core competences in new areas Must still be able to meet the needs of the stakeholders at the same time.                     Source: Exploring Corporate strategy pg 337 exhibit 10.6 As we can see from all of the above analysis it would be fair to say that both Innocent and Coca-Cola can learn new ways of managing, developing products, and targeting different sectors, but this could come at a cost of either damaging brand image or leaving behind the ethical issues that both companies value. With reference to appropriate models/frameworks analyse the change in management issues that could arise in implementing this strategy With the merge and assistance of both Innocent and Coca-Cola coming together certain issues could arise in the management styles having knock on effects to other areas of both businesses such as employees and stakeholders the issues that could arise from this have been analysed below using different models. To help try and overcome these issues there is a 8 step process that can be followed in order to and remove potential unwillingness to participate in new operations. Step1- Create a sense of urgency Innocent and Coca-Cola both need to let their businesses know that in order for them to grow and succeed further there visions and strategies need to be fulfilled to the maximum potential. Step2-Pull together the guiding team Making sure that the team has strong beliefs and values of what they are doing to show other people that it is a beneficial move. Step3- Develop the change vision and strategy Making sure that consumers and investors understand what the future will be able to give them and how they will gain from this and how it is different from the past. Step4- Communicate the vision broadly Make sure as many people as possible understand and accept the vision and the strategy this could be done through the media as both Coca-Cola and Innocent have media connections. Step5- Empower others to act For example if Innocent had enough money and certain stakeholder such as the business angel did not see the vision that everybody else had seen it may be in the best interest of Innocent to buy certain stakeholders out this would give the entrepreneurs more control and power to drive the company forward with Coca-Cola. Looking at this from Coca-Colas perspective they would have to convince their stakeholders that partnering up with Innocent is the way forward for a better image and more product innovation. Step 6- Quick success Produce sufficient short-term results to give their efforts credibility and to disempower the cynics Step7-Buil momentum and keep pushing Once the first success point has been reached for example Innocent in the international market they need to keep pushing themselves in order for the vision to become a reality. Step8- Create a new culture The old traditions of the business need to become the past and future should be embraced Coca-Cola could do this by leaving the high sugar content drinks behind and getting onboard with Innocent into the healthier beverages, with a strong brand name people may trust the drinks. The method above is a simple 8 step rule of trying overcoming change management issues but time constraints need to be taken into account as it can be a lengthy process trying to get everyone on side.    References http://tutor2u.net/business/strategy/ansoff_matrix.htm innocentdrinks.co.uk/ http://books.google.co.uk/books?id=3Prwx2sWtPsCpg=PA583lpg=PA583dq=DAVID+RAINEY+NPD+MODELsource=blots=vJ6Z37tZKTsig=i8sT69tygn6cSHd3yuYTVRtuwAkhl=enei=5kbYS-WdF4z0mAPezMCnCAsa=Xoi=book_resultct=resultresnum=1ved=0CAYQ6AEwAA#v=onepageqf=false (PAGE 10) coca-cola.co.uk/About_Us/ youtube.com/watch?v=PeORynrUakk Kotter, J., and Rathgeber, H., (2006) Our Iceberg is Melting : Changing and Succeeding Under Any Conditions Pan Macmillan Ltd, London

Is Richard III a Machiavellian character Essays

Is Richard III a Machiavellian character Essays Is Richard III a Machiavellian character Paper Is Richard III a Machiavellian character Paper The dictionary definition of a Machiavellian character is: Being or acting in accordance with the principles of government analyzed in Machiavellis The Prince, in which political expediency is placed above morality and the use of craft and deceit to maintain the authority and carry out the policies of a ruler is described. Machiavellian behaviour is characterized by subtle or unscrupulous cunning, deception, expediency, or dishonesty. The part in the play which I think epitomizes Richards Machiavellian character is his cunning plan to turn his two brothers, George Duke of Clarence and King Edward IV against each other. He does this by creating a completely bogus prophecy that the person who will kill the King, their name will start with the letter G. As Clarences name (George) starts with a G Edward has no choice but to send Clarence to the tower of London. The making of this rumour shows great expediency and cunning, not to mention dishonesty. After a little bit of a push in the right direction from Richard, Edward IV sends out an execution order for Clarence. However Edward has a change of heart at the last minute and send out an order through Richard revoking the execution warrant. However Richard in a show of great deception and dishonesty never passes on this message. This plan works really well and is shown in Clarences refusal to accept that he was betrayed by Richard: SECOND MURDERER You are deceived. Your brother Gloucester hates you. CLARENCE O, no, he loves me and holds me dear! .. FIRST MURDERER Come, you deceive yourself; Tis he that sends us here to destroy you here. CLARENCE It cannot be, for he bewept my fortune, And hugged me in his arms, and swore with sobs That he would labour my delivery. One Moment in the play where Richard shows much cunning and deceitfulness is in Act One where Richard is seducing Lady Anne the widow of the Prince of Lancaster. Richard says that he has never cried, not even at his fathers funeral but says that Annes refusal to marry him makes him cry. This makes Richard appear initially weak and that Anne holds all the cards. Richard then begs Anne to stab him for I did kill King Henry, twas I that stabbed young Edward. Anne cannot do it and Richard uses this very manipulatively. He says Take upon this sword or take upon me. As Anne cannot stab him she marries him. A part of the play where Richard is greatly manipulative in gaining support through fear is at a meeting with many people including Hastings and The Archbishop. Richard incensed by Hastings ignorance says those who love me follow me, those that do not stay here. Not wanting to stay with the doomed Hastings all stand and follow Richard. After the beheading of Hastings, Richard had to persuade the Mayor of London that Hastings killing was justified. So Richard and Richmond dressed in rusty armour (Stage direction says; Enter Richard, Duke of Gloucester, and Buckingham, in rotten armour, marvellous ill-favoured). This cunning move makes him appear weak just like when he was seducing Anne where in actual fact it is Richard who holds all the cards. So therefore, in my interpretation of a Machiavellian character, Richard is a Machiavellian. Does he benefit from it? I think that he does. Richard, a deformed man, can never exist in a peaceful world but on a battlefield is equal to any man. To gain this war Richard used Machiavellian techniques/tactics so that he could live. Without his Machiavellian side Richard probably would have stayed under his brothers shadows, shunned by his mother.